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HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARD
Song for the Mute, founded in Sydney in 2010, intertwines fashion and storytelling. Seasons are chapters, narrated through beautiful fabrics and experimental processes, providing a voice for the voiceless. Crafting garments with narrative depth, the brand blends storytelling with fashion.
Brands like The People Vs
In-house brand handmade in Los Angeles. Uses high-quality fabrics sourced locally and globally. Sweatshop-free label designed, cut, and sewn in LA. Small batch, made by hand, rock 'n' roll-inspired threads.
Brands like Hellbound
HoMie is an Australian activist brand and not-for-profit organization. They support young individuals impacted by homelessness or hardship, empowering them to thrive and succeed.
Brands like HoMie
PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
Brands like PZHWear
Forty Clothing was born in Glasgow, with the thoughts that the inspiration comes from all we have around, but if people see it with open eyes and their heart. One of its famous designs is a drawing’s Bryce that makes original every streetwear clothing. The store has spectacular installations with local artists.
Brands like Forty Clothing
South Korean unisex brand that blends high fashion with streetwear. Inspired by the concept of a 13th month, its unique designs span from classic to casual styles.
Brands like 13Month
Last Seen, a Russian fashion brand, embodies a dark, underground, and experimental style. From black and gray tones to unconventional designs with vintage and ripped cuts, it crafts a Soviet alternative clothing narrative. Exploring sneakers, jewelry, and more, Last Seen is a journey into the depths of Soviet alternative fashion.
Brands like Last Seen
Benibla is a brand that has been extended since 2008 in Paris, and beyond. It reflects an urban style in its ski mask, beanie reverse, pants, hoodies, t-shirts, etc. Some of its products are customizable with different colors and dozens of logos available that people can choose, standing out the DIY spirit.
Brands like Benibla
Everybody World embodies viable supply chains in the amercas, textile innovation, hyperlocal manufacturing, ethical clarity, ecological thinking, worker ingenuity, and collaboration with creative minds.
Brands like Everybody.World
Korean urban fashion brand aimed at women with a fine, feminine, sporty style of simple but very well-achieved garments.
Brands like Stretch Angels
Founded in 2015 in the UK, Bene is inspired by the streetwear movement of the 1990s and 2000s. The brand moves by organizing events with local artists and houses independent and own brands.
Brands like Bene Culture
Get ready to ride the waves of Hawaiian style with Hawaiian Island Creations! Founded in 1971, HIC has become an iconic brand in Hawaiian surfing with their commitment to quality, service, and aloha spirit. With 17 stores across three islands and worldwide shipping, you can enjoy the ride with HIC's authentic surf gear and accessories. Mahalo and enjoy the ride!
Brands like Hawaiian Island Creations
Founded in 2008 by Ko Tae-yong, Beyond Closet is a South Korean brand that reinterprets American classic and preppy styles with witty graphics and vibrant colors.
Brands like Beyond Closet
IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
Brands like IGAN
Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
Brands like Saint Mob
Indonesia's urban street fashion powerhouse embraces 90s influences, from surf and skate to music, delivering trend-setting styles with a relaxed vibe. Stay ahead of the game with their cutting-edge designs.
Brands like Paradise Youth Club
PUNKANDYO is a Canadian brand founded in 2020, known for its aggressive and dazzling style. Highly respected in the skate and street subculture for its splintery punk aesthetic.
Brands like PUNKANDYO
Kafa Les represents the lower neighborhoods of Germany, offering a pure and unique aesthetic. The brand is known for its aggressive cuts, fleece materials, and track-inspired designs. It embraces a German hood, aggressive, 90s, slow retro clothing style with a unique and original language.
Brands like Kafa Les
Souvenir aims to create lasting memories that reflect inclusivity, diversity, and societal engagement. They strive to eliminate shame and promote social responsibility through their designs and production processes.
Brands like Souvenir Official
Fresh streetwear clothing crafted from an artisan mindset with free thinking of the humor and swagger of the British lifestyle. Money stands out for its humor and its collections adapted to trends and today continues to adopt the same spirit: continue to create.
Brands like Money Clothing
Plant Faced promotes conscious streetwear, free from sweatshops, and advocates for non-harming and non-exploitation of beings, including humans, animals, and plants.
Brands like Plant Faced
Salvage Public is a Hawaiian sportswear brand that celebrates and influences Hawaiian culture, history, and style. Created by Joseph Serrao, Nāpali Souza, and Noah Serrao, who were inspired by the rich culture of the islands they grew up in.
Brands like Salvage Public
Contemporary streetwear brand based in Brooklyn, NY. Alien Body explores the outer regions of the paranormal, conspiracies, the occult...Sbculture, cyberpunk, techno, psychonauts, ravers, artists, gothic, queer...
Brands like Alien Body
A collective founded by young creatives on a mission to explore new universes by delving into pop culture, movies, music genres, and art. Presents well-thought-out collections with extraordinary visuals. Prioritizes inclusivity, aiming to include people from different parts of society by providing unique clothing pieces for day-to-day expression of creativity and fashion.
Brands like Enemy Earth
Since 1985, Lip Service has offered a diverse range of alternative clothing. Founded by Drew Bernstein, the brand caters to various subcultures, helping individuals look and feel cool with their iconic "dagger" leggings and styles inspired by Punk, Rock, Metal, Glam, Grunge, Techno, Goth, Cyber, and Fetish.
Brands like Lip Service Clothing
Outdoor clothing, oversized, pristine finishes, heavy weight... and a unique style with pastel colors and low key minimalism made in Russia. A brand for adventurers.
Brands like Mech (МЕЧ)
Originally a Toronto-based media company, 4YE transformed into a culture and lifestyle brand in 2018. Exploring fashion at the intersection of cultural identity and community, 4YE delves into the multifaceted aspects of contemporary culture. The brand aims to create a space where fashion converges with cultural identity, fostering a community-driven approach to style.
Brands like 4YE
New York designer with a bizarre, punk, and underground stylistic proposal. Cody DeFranco's designs are captivating, impressive, and unique, marking the emergence of a talented individual leaving a distinct mark on the fashion scene.
Brands like Cody DeFranco
BOOMZI unites the Chechen ethnic group, promoting self-identification in global pop culture. It aims to cultivate a culture of material and intellectual values through street clothing and art elements. Using social networks and influencers, BOOMZI promotes its philosophy of individualism and the ancient Vainakh culture's core values.
Brands like BOOMZI
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