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"I love an icon". Avirex has become a magnet for icons from the world of music, sports, arts and celebrities who have used the brand and defined it as a status symbol. Its star product is the high-quality jackets. Shop & Instagram.
In 1994 the streetwear legend Supreme was born in New York. Authenticity, quality and own style with an origin linked to skate, punk, hip-hop and youth counterculture. Its unique and limited edition products add supreme value to the brand.
Brands like Supreme
1969 Toorak, Australia. This iconic brand is known for its bold designs and color palette of luxurious fabrics. Coogi stays true to its Australian roots by creating textured knitwear and quality craftsmanship.
Brands like Coogi
Since 1988, this Californian (Los Angeles) brand with surfer and skater roots, has been and continues to be controversial for its artistic expressions towards topics such as Palestine, police brutality, animals, domestic violence...
Brands like Freshjvie
Hellrazor, hailing from Tokyo, redefines skatewear with premium materials and loose-cut aesthetics. Its indie label status and skate culture influence make it a staff favorite. Discover their casual graphics and easygoing fits for an authentic Tokyo skate fashion experience.
Brands like Hellrazor
Italian luxury urban fashion brand created by designer Virgil Abloh. His impressive fan club is made up of millennials, fashion insiders, celebrities and influencers from all over the world.
Brands like Off-White
A Bathing Ape (BAPE) is a Japanese street wear clothing brand founded in 1993. Its bold style, camo pattern, and iconic monkey logo have made it popular in urban culture. It has collaborated with renowned brands and hip-hop artists, and created designs inspired by pop culture.
Brands like BAPE
Alexandre Mattiussi studied fashion design in Paris and worked in several fashion houses before starting his own brand, AMI, in 2011. The brand offers stylish and versatile clothing for men and women, inspired by Parisian nonchalance and blurring the line between casual and chic.
Brands like AMI Paris
Denim Tears is born from the Afro-American vision of Tremaine Emory that he reflects in his collections and which he calls the African diaspora. The brand has collaborated with giant brands such as Ugg, Stüssy, Champion, Dior...
Brands like Denim Tears
Homonymous brand created in London in 2007 by Martine Rose. Innate authenticity and commitment to modernity lead its collections to maintain clandestine cult credentials. Martine Rose draws inspiration from her Jamaican-British heritage, music, and the melting pot cultures of London high and low.
Brands like Martine Rose
Since 2014, this brand was founded in Paris, and it combines street and skate aesthetics for men and women. Its collections offer shorts, shoes, t-shirts, jet pants, fit hoodie, tees, caps, sunglasses, etc., in different colors. Its clothes are original and soft. People find a complete wardrobe.
Brands like FUTUR
UK streetwear brand inspired by lifestyle, music and photography that eschews traditional wholesale. Treatment on garments to give a vintage effect, direct link with music... A$AP Mob, Kanye West, or Wiz Khalifa are some of the artists who opted for this authentic brand.
Brands like Places + Faces
Naked Wolfe was originally born to create fashion-forward and comfortable shoes. Disruptive brand of luxury footwear and accessories with a unique style and vision very focused on the street and at night.
Brands like Naked Wolfe
Canadian-Ghanian designer Spencer Badu draws inspiration from cross-cultural elements, creating bold shapes and vibrant colors. Challenging gender norms through uniform-inspired collections, the brand embraces a global perspective while supporting Black culture and progress.
Brands like Spancer Badu
Ev Bravado's brand, Who Decides War, is at the forefront of contemporary design. With an innate understanding of people and the world, their creations resonate with the cutting edge of fashion.
Brands like Who Decides War
RANRA is a London/Reykjavík-based design studio specializing in transitional outerwear for both nature and the urban environment. They focus on collaboration and an expanded definition of design.
Brands like RANRA Studio
Takahiromiyashita TheSolist, founded by Takahiro Miyashita, emphasizes a solitary spirit in the clothing industry. The brand opened its flagship store "grocerystore." in Minami Aoyama and moved its exhibition to Paris from the 2015 AW collection.
Brands like Takahiromiyashita TheSolist
ESC Studio is a unisex brand modernizing vintage curls and fits. The acronym stands for Electronic, Shock, and Crazy, symbolizing an electrifying and energetic approach to fashion. ESC Studio merges unique vintage elements with a modern sensibility.
Brands like ESC Studio
DIAFVINE is a brand launched in 2002, focusing on civilian equipment and survival kit themes. The brand reconstructs basic products through a fusion of design, incorporating a contemporary perspective to create a balance between style and functional activity.
Brands like Diafvine
Established in 1989 by Michael Kopelman, Gimme Five builds narratives and finds beauty around chosen brands. The brand is committed to the present, building an ever-evolving platform for the best. Gimme Five connects, represents, broadcasts, exhibits, and designs, cherishing authenticity and letting products speak for themselves.
Brands like Gimme Five
Charles Jeffrey LOVERBOY is both a fashion label and a cult club night, intertwined to inform each other. Founded by Charles Jeffrey, the brand values diversity, self-identity, and relentless support of the LGBTQIA+ community. The collections pay homage to historical references rendered intrinsically modern, embracing kindness, friendship, collaboration, and the colorful tension between control and chaos.
Brands like Charles Jeffrey Loverboy
"FORSOMEONE" reflects Satoshi's experience in making clothes, especially for artists he closely collaborates with. Under the concept of "NEW LEGACY," Satoshi reconstructs collections from his perspective, focusing on overseas fashion culture that serves as inspiration for the brand's unique offerings.
Brands like Forsomeone
Founded in 2014, WRSTBHVR combines ready-to-wear pieces with streetwear aesthetics and design elements without compromising on quality. Collections include women's and men's collections, accessories, and denim. Based in Berlin, the brand's young team develops new styles that transport the zeitgeist of youth culture globally. Established internationally as a brand standing for quality, design, and authenticity.
Brands like Worst Behaviour
Since 2011, Eightyfive has been about expressing visions through clothes, pushing the limits of creativity and artworks. Challenges itself by constantly seeking new materials, shapes, colors, and printing techniques to elevate its narrative and improve. A brand not just about clothing but about becoming the best version of oneself. Inspired by experiences, stories, and a commitment to continuous progress. Recognizes the driving force of people who identify with the brand's story.
Brands like Eightyfive
Vicinity creates ready-to-wear high-quality garments at fair prices. Focuses on expressing visions through clothes and providing fashionable and timeless fashion. Believes in breaking the rules and drawing inspiration from the beauty of cultures. A young brand with a big community, putting people first and empowering them to look and feel their best.
Brands like VICINITY
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
Reigning Champ, founded in Vancouver in 2007 by Craig Atkinson, is a prominent player in Canadian streetwear and athleisure. Inspired by sports culture, the brand crafts premium athletic wear using unparalleled materials and craftsmanship. From caps to hoodies, Reigning Champ's offerings, including cotton, heavyweight fleece, and merino wool, reflect a commitment to quality and comfort, establishing it as a key player in the Canadian fashion scene.
Brands like Reigning Camp
3.PARADIS, a French-Canadian contemporary ready-to-wear brand by Creative Director Emeric Tchatchoua, embraces a message of freedom, hope, and universalism. Founded in 2013, the brand's visual signature tells stories through symbols, reflecting Tchatchoua's personal journey from a low-income Paris neighborhood. Connecting on a felt level, 3.PARADIS spreads a message of unity, liberation, and hope through fashion as a vehicle.
Brands like 3.PARADIS
Mr. Saturday, the creation of Toronto-based designer Joey Gollish, intricately weaves narratives into its fabric. Exploring historical moments, with a focus on night-life and party subculture, Mr. Saturday has gained global attention with features in Vogue, Highsnobiety, Hypebeast, WWD, and GQ. Recently showcased at Paris Fashion Week, Mr. Saturday pushes the boundaries of runway fashion within the Canadian landscape, emphasizing storytelling in its designs.
Brands like Mr Saturday
HAULIER, born in Sydney in 2020, creates timeless goods designed for a full life. Crafted in Europe with superior-quality materials, it embraces traditional manufacturing techniques for contemporary heirlooms. Founder Jeremy Hershan draws on luxury design experience, reflecting the glory days of travel and timeless fashion. Quality is emphasized as the ultimate luxury, resulting in meticulously crafted goods that endure and improve with experiences.
Brands like Haulier
Earls Collection, inspired by sporting greatness and nostalgia, redefines sporting attire with a distinct aesthetic. Founded by Lewi Brown, a former athlete, it honors generational links and personal experiences. The brand's textures, materials, and silhouettes pay tribute to childhood memories, celebrating individualism and a journey towards positivity. It represents the end of one era and the beginning of another, evolving into a legacy of optimism, determination, and evolution.
Brands like Earls Collection
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