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Since 2008, LONG has shaped a decade of dark, gothic, and alternative streetwear. With a dedicated following in the UK and worldwide, it has become a cult brand. Shop & Instagram.
Don Ed Hardy revolutionized tattoo art by combining Japanese art with American style. He licensed his art designs for a clothing line in 2002, and the Ed Hardy brand quickly became a highly desired and recognizable fashion label. Hardy's influence as a designer and artist continues to endure today.
Brands like Ed Hardy
1980, NYC. Creativity, rock and rap music, original and avant-garde designs, unique washing techniques... Tripp has created the urban fashion counterculture called "Dark Street" by staying true to his style while constantly innovating.
Brands like Tripp NYC
Contemporary streetwear brand based in Brooklyn, NY. Alien Body explores the outer regions of the paranormal, conspiracies, the occult...Sbculture, cyberpunk, techno, psychonauts, ravers, artists, gothic, queer...
Brands like Alien Body
Founded in 2015 by Arielle Salsa, The Pretty Cult is a brand inspired by film and music. Celebrating individuality, it caters to misfits, dark hearts, and the magically inclined, offering unique clothing and accessories that embody its distinct aesthetic.
Brands like The Pretty Cult
In-house brand handmade in Los Angeles. Uses high-quality fabrics sourced locally and globally. Sweatshop-free label designed, cut, and sewn in LA. Small batch, made by hand, rock 'n' roll-inspired threads.
Brands like Hellbound
Song for the Mute, founded in Sydney in 2010, intertwines fashion and storytelling. Seasons are chapters, narrated through beautiful fabrics and experimental processes, providing a voice for the voiceless. Crafting garments with narrative depth, the brand blends storytelling with fashion.
Brands like The People Vs
Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Underground UK streetwear clothing brand inspired by bars, punk culture, tattoos, cult trash TV... Their rock designs are daring, controversial and very trashy London punk style.
Brands like Death & Friends
Founded by Oliver Sykes, lead singer of Bring Me The Horizon, Drop Dead is your source for unique, high-quality apparel inspired by 90s culture, life on the road, and music. We're your ticket to edgy fashion.
Brands like Drop Dead Clothing
Jawbreaker is the haunt for alternative fashion lovers. From Victorian Gothic to Punk to Nu-Rave, we've got your alt-style covered. Join us in taking your alt-look to the next level.
Brands like Jawbreaker Clothing
Galician (Spain) street alternative clothing brand with products made by themselves. "Our only mission is to dominate the world." Streetwear of self-made quality and without industrial quantities.
Brands like Lovely Disgraze
Russian brand resulting from an explosion of gothic, dark, punk styles with an unusual, aggressive and disturbing imaginary. A brand with a post-Soviet essence worth exploring.
Brands like Fucking Square
The Frost Wear: Badass streetwear, loungewear, and activewear. Limited collections for all occasions. Embrace uniqueness and celebrate individuality. Vegan and sustainable brand, run by a vegan team. Conquer the world in a badass sweat set. Rock your style!
Brands like The Frost Wear
Canadian alternative brand with a focus on deadstock fabrics. Multi-wearable, androgynous layers create subtle diversity. Rooted in Vancouver, embodying form, utility, and ethical design.
Brands like NOCTEX
Cyberdog's renowned clothing range has a global following. With a strong online presence, the brand stays ahead of the curve. They also introduced Futurelovers in 2012, catering to adults with a range of sex toys and fetishwear.
Brands like Cyberdog
Since 1985, Lip Service has offered a diverse range of alternative clothing. Founded by Drew Bernstein, the brand caters to various subcultures, helping individuals look and feel cool with their iconic "dagger" leggings and styles inspired by Punk, Rock, Metal, Glam, Grunge, Techno, Goth, Cyber, and Fetish.
Brands like Lip Service Clothing
TEEN HEARTS is the ultimate destination for custom tie-dye prints and out-of-this-world alien merchandise. Our mantra is simple - STAY WEIRD. Our apparel is as unique as you are.
Brands like Teen Hearts
Dr. Martens are for the fearless, the authentic, and the proudly unique. Our iconic boots and shoes are the ultimate expression of your distinctive style. They're tough, they're timeless, and they're all about empowering you.
Brands like Dr Martens
Vivienne Westwood is more than fashion; it's an attitude, a feeling, and it's ALIVE. Born from rebellion, we've been creating unique, provocative fashion since 1971. Wear it your way and stand out from the crowd.
Brands like Vivienne Westwood
Sister company of Banned Apparel, established in 2011. Offers alternative clothes, shoes, and accessories catering to various styles such as Goth, grunge, pastel, cyber, urban, and street. Also mentions Banned Retro, the vintage sister brand.
Brands like Banned Alternative
Driven by passion, inspired by those who live fast, endure pain, and push limits. Embraces the ideology of never saying "I can't." Focuses on craftsmanship over commodity, leadership over following, and creating alternative clothing styles that speak to the rebel at heart.
Brands like Affliction
Luxury fashion brand founded in 2012 by designer and musician Nick Davey. Blends rock 'n' roll with Western and Americana-inspired design. Offers one-of-a-kind vintage-inspired pieces, including leather jackets, bold graphics, knitwear, headwear, and iconic vintage band tees. Available exclusively online and at select retailers. Combines seasonal ready-to-wear pieces with a permanent collection of rock 'n' roll-inspired essentials.
Brands like Other UK
Created in 2012 by Veronica (Vera) with the help of her mom and sister. Expresses love for horror films, punk culture, riot grrrls, and Halloween through handmade clothing items. Based in Los Angeles, California.
Brands like Vera’s Eyecandy
A collective founded by young creatives on a mission to explore new universes by delving into pop culture, movies, music genres, and art. Presents well-thought-out collections with extraordinary visuals. Prioritizes inclusivity, aiming to include people from different parts of society by providing unique clothing pieces for day-to-day expression of creativity and fashion.
Brands like Enemy Earth
Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
Brands like Saint Mob
Indigo Stuff offers alternative streetwear with a creepy, cute, and fun style. Unisex and Russian, its unconventional cuts and designs reflect gothic pop and y2k influences latent in Russia.
Brands like Indigo Stuff
Outlaw represents independent Russian culture. The brand focuses on state-of-the-art outerwear and undergarments. Russian aesthetic, techno style, savagery, darkness... An independent brand worth exploring.
Brands like Outlaw Moscow
Denim streetwear brand are based in Los Angeles, California with a clear focus on quality craftsmanship and bold styles. Rock style and essence in which his jeans and denim garments with special cuts, washes and treatments stand out.
Brands like True Religion
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
London-based independent womenswear brand. Consciously-produced alternative fashion with high-quality, ethically manufactured garments in the UK. Small production runs for exclusivity.
Brands like Mary Wyatt London
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