Fruity Booty aims to reinvent underwear with a playful twist. Their limited-edition products use repurposed and sustainable materials, adding fun to an often overlooked wardrobe essential. Shop & Instagram.
Founded by Tyler McGillivary in 2018, this label blends playful textiles and bold colors with versatile silhouettes. It celebrates creativity in everyday wear and emphasizes ethical sourcing and production. Based in New York, NY.Brands like Tyler McGillivary
Permanent Vacation redefines clothing as emotional expressions. Their high-quality, timeless pieces blend art, culture, and modern wardrobes. They operate in Projects, not seasons, promoting global relevance and sustainability, all crafted locally in Melbourne, Australia.Brands like Permanent Vacation
Scarlet & Sam, based in Melbourne, specializes in handmade crochet clothing and capsule pieces. They prioritize a slow production process, creating unique garments with original crochet hooks, ensuring no two pieces are alike.Brands like Scarlet and Sam
A project that explores the act of getting dressed, creating a space for self-expression and ideas. Fashion becomes a canvas for individuality, storytelling, and connection, inviting you to embark on a journey of creativity and exploration.Brands like Paloma Wool
Anne-Laure Mais, founder and artistic director of Musier, draws inspiration from her surf culture-infused upbringing and love for vintage. Her designs reflect memories, archives, and the people who inspire her, shaping this brand since its creation in March 2018.Brands like Musier Paris
Arthur, an independent Australian label, specializes in minimal wardrobe essentials. Their loose-fitting garments are inspired by the laid-back coastal vibes of the NSW South Coast, offering a relaxed and nostalgic style.Brands like Arthur Apparel
A Liverpool-based women's fashion brand, inspired by music, combines nostalgia with contemporary influences. They prioritize sustainability throughout their journey, using recycled fabrics and sustainable practices, and contribute a portion of sales to The Malala Fund for girls' education.Brands like Another Girl
O-Mighty is the ultimate fashion destination for fierce, modern fashionistas. Born from the rebellious spirit of punk rock, O-Mighty's designs are edgy, provocative, with jaw-dropping graphics and vibrant colors. Join the rebellion, embrace the edge.Brands like OMIGHTY
Jaded London, founded in 2013 by sibling duo Jade and Grant Goulden, is a hot street label recognized for global-inspired street style and cutting-edge trends. Worn by celebrities like Beyoncé and Taylor Swift, the brand is known for its bold, unique, and colorful prints across various clothing categories. Jaded London is a key player in fashion e-commerce, offering womenswear, swimwear, and menswear.Brands like Jaded London
Don Ed Hardy revolutionized tattoo art by combining Japanese art with American style. He licensed his art designs for a clothing line in 2002, and the Ed Hardy brand quickly became a highly desired and recognizable fashion label. Hardy's influence as a designer and artist continues to endure today.Brands like Ed Hardy
Y2k style, kawaii, girly and with impeccable finishes. This Korean clothing brand enjoys a growing popularity as a result of a unique style and cool mood that inspires the new generations.Brands like A Piece of Cake
Iconic Hollywood fashion brand born in the 2000s that mixes street culture with luxury while maintaining a colorful and fabulous y2k style.Brands like Von Dutch
Founded by Alexandra Spencer and Teale Talbot, Réalisation is a brand inspired by the women in their lives. They create individual pieces rather than collections to fill gaps in wardrobes. Réalisation aims to give you confidence in your personal style.Brands like Realisation Par
Baserange, founded in 2012, creates minimalist, durable fashion with eco-consciousness. The brand prioritizes sustainability by reducing environmental impact across production and sourcing quality textiles, both natural and recycled.Brands like Baserange
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