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Heron Preston is an artist, designer, content creator, creative director, and DJ. His clothes reflect sensitivity to the street, music, digital cultures and the environment. He was a designer for Nike, joined Kanye West's creative team, and has started his own clothing brand. Shop & Instagram.
Founded in 2016 by Luis Dobbelgarten, No Faith Studios is a young independent brand based in Cologne. The brand distinguishes itself by doing things differently, embracing both functionality and aesthetic. NFS showcases features like protruding pockets in articles like the Multi Pocket Bag and Pocket Denim Heels, challenging traditional design norms.
Brands like No Faith Studios
Alexandre Mattiussi studied fashion design in Paris and worked in several fashion houses before starting his own brand, AMI, in 2011. The brand offers stylish and versatile clothing for men and women, inspired by Parisian nonchalance and blurring the line between casual and chic.
Brands like AMI Paris
Homonymous brand created in London in 2007 by Martine Rose. Innate authenticity and commitment to modernity lead its collections to maintain clandestine cult credentials. Martine Rose draws inspiration from her Jamaican-British heritage, music, and the melting pot cultures of London high and low.
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Luxury brand created in 2015 by the Italian art director and photographer Francesco Ragazzi. Incredible collaborations of the brand: Moncler Genius, Playboi Carti, BBC Ice Cream, Under Armour... Their brand perfectly reflects the relaxed atmosphere of Los Angeles, skate culture, romanticism and nostalgia of the west coast of the 90s, glamor and unique exclusivity...
Brands like Palm Angels
This brand comes from Paris and it is unique as his name mentions, because his creator Edmond Luu wanted people to feel powerful and with determination to face everyday challenges, and they feel as the main character of their own story. His inspirations are video games, manga characters and science fiction movies.
Brands like Pièces Uniques
Thanks to the ingeniousness of Jérémie Egry, Aurélien Arbet and José Lamali in 2012 was born Études in Paris and New York. Their vision refers to the street culture with a modern design. Their clothes are recognized for their graphics like Blue Klein and the 12 stars of the European flag. Their objective is the union between cultures.
Brands like Études
Founded in Stockholm, 1996. Emphasis on tailoring, eclectic use of materials and bespoke fabrics. A unique, fascinating and wild couture brand with a vintage, artistic and avant-garde aesthetic.
Brands like Acne Studios
Canadian-Ghanian designer Spencer Badu draws inspiration from cross-cultural elements, creating bold shapes and vibrant colors. Challenging gender norms through uniform-inspired collections, the brand embraces a global perspective while supporting Black culture and progress.
Brands like Spancer Badu
Ev Bravado's brand, Who Decides War, is at the forefront of contemporary design. With an innate understanding of people and the world, their creations resonate with the cutting edge of fashion.
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Ih Nom Uh Nit is a Black-owned luxury brand founded in 2017. Their high-level craftsmanship and boundary-pushing designs tell unique stories, embodying the brand's ethos of creating without limits.
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RANRA is a London/Reykjavík-based design studio specializing in transitional outerwear for both nature and the urban environment. They focus on collaboration and an expanded definition of design.
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Takahiromiyashita TheSolist, founded by Takahiro Miyashita, emphasizes a solitary spirit in the clothing industry. The brand opened its flagship store "grocerystore." in Minami Aoyama and moved its exhibition to Paris from the 2015 AW collection.
Brands like Takahiromiyashita TheSolist
Charles Jeffrey LOVERBOY is both a fashion label and a cult club night, intertwined to inform each other. Founded by Charles Jeffrey, the brand values diversity, self-identity, and relentless support of the LGBTQIA+ community. The collections pay homage to historical references rendered intrinsically modern, embracing kindness, friendship, collaboration, and the colorful tension between control and chaos.
Brands like Charles Jeffrey Loverboy
Mr. Saturday, the creation of Toronto-based designer Joey Gollish, intricately weaves narratives into its fabric. Exploring historical moments, with a focus on night-life and party subculture, Mr. Saturday has gained global attention with features in Vogue, Highsnobiety, Hypebeast, WWD, and GQ. Recently showcased at Paris Fashion Week, Mr. Saturday pushes the boundaries of runway fashion within the Canadian landscape, emphasizing storytelling in its designs.
Brands like Mr Saturday
Wynn Hamlyn blends innovation and artisanal craftsmanship, focusing on form, shape, and practicality. From technical knitwear to feminine dresses and tailored suiting, it bridges traditional and unconventional styles. Collaborating with skilled craftspeople, it incorporates handcrafted techniques like macramé and crochet, pushing the boundaries of fashion and craft.
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TMC Clothing creates handmade, organic, high-quality fashion in Vienna, with a cyberpunk vintage aesthetic. The brand stands out for its unique garments featuring experimental cuts and surprisingly aesthetic forms. It's a streetwear brand handmade in Germany, with an experimental, cyberpunk, German luxury designer style.
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Madhappy was born in 2017 and is a fashion and lifestyle brand focused on generating conversation around mental health. Their hoodies and sweaters of impeccable quality stand out.
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Evisu was founded in Osaka, Japan in 1991, creating products of the highest quality and capturing the imagination of the detail-obsessed Japanese fashion crowd. They were the ones who revived interest in vintage denim.
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GmbH is a German fashion brand inspired by Berlin: techno scene, unique styles, "from one club to another", intertwined individuality and functionality. It is a brand known for its sustainability initiatives and streetwear aesthetics.
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Maison Kitsuné, an independent Parisian fashion house, merges the style of Paris and Tokyo into a playful and comfortable wardrobe. With 38 stores globally and an online e-commerce site, their distinct streetwear-inspired designs are available worldwide in over 400 points of sale.
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Stockholm, Sweden, 2005. Cult fashion brand known for applying custom-developed fabrics in distinctive shapes. Prêt-à-porter for men and women, progressive exploration of seasonal themes, attention to detail and reuse of materials.
Brands like Our Legacy
Japan 2005. Unique and original street brand closely linked to music that proposes a style that feels glamour and romance. Wacko Maria is inspired by everyday life, music, cinema and art.
Brands like Wacko Maria
The brand effortlessly blends masculine and feminine aesthetics, combining oversized and sexy styles to create a unique women's collection. With a focus on comfort and individuality, it offers a refreshing take on women's fashion.
Brands like Hyein Seo
Kotohayakozawa, launched in 2015, is a women's brand embracing an improvised way of making. The brand revolves around one-of-a-kind pieces, offering two lines in addition to its collection line.
Brands like Kotohayakozawa
Represent started as a college project by George Heaton, evolving into a brand selling art in the form of graphics on clothing. Locally sourcing blank clothing and screen printing designs, Represent focuses on creating a unique, high-end, yet affordable experience that improves customers' lives. The brand name represents the act of 'Representing' and was born out of passion and creativity.
Brands like Represent
A German luxury streetwear brand, Colors Clothing focuses on urban and sportswear with a bold and colorful aesthetic. The clothing is designed to be expressive and fun, made from high-quality materials. The brand offers a range of items, including knit dresses, puffer jackets, cargo jackets, and more.
Brands like Colors Clothing
Atelier D' Roupa is known for its dark, wild, and aggressive style. This German brand features women's clothing with baggy pants, high ankles, and distinctive, unmistakable style. It's recognized for its exploration of dark, hypebeast, luxury, and aggressive German streetwear.
Brands like Atelier D’ Roupa
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
Hellrazor, hailing from Tokyo, redefines skatewear with premium materials and loose-cut aesthetics. Its indie label status and skate culture influence make it a staff favorite. Discover their casual graphics and easygoing fits for an authentic Tokyo skate fashion experience.
Brands like Hellrazor
RASSVET (pronounced Rass-vyet), founded by Gosha Rubchinskiy and Tolia Titaev in 2016, evolves from Rubchinskiy's diffusion line into an independent streetwear brand. Inspired by classic skate silhouettes, it embodies the rebellious spirit of Russian culture with a youthful flair.
Brands like RASSVET
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