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Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs. Shop & Instagram.
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha Rubchinskiy
Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey Chernov
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson Bell
Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
"1377 is the ultimate destination for Alexandra Zhrina, the owner, curator, and designer, to pursue her professional career. With a natural inclination towards the brand, she brings her expertise and passion to create a unique and curated experience."
Brands like 1377
Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like Kruzhok
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin Solutions
FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
Brands like FABLE
Homonymous brand created in London in 2007 by Martine Rose. Innate authenticity and commitment to modernity lead its collections to maintain clandestine cult credentials. Martine Rose draws inspiration from her Jamaican-British heritage, music, and the melting pot cultures of London high and low.
Brands like Martine Rose
Luxury brand created in 2015 by the Italian art director and photographer Francesco Ragazzi. Incredible collaborations of the brand: Moncler Genius, Playboi Carti, BBC Ice Cream, Under Armour... Their brand perfectly reflects the relaxed atmosphere of Los Angeles, skate culture, romanticism and nostalgia of the west coast of the 90s, glamor and unique exclusivity...
Brands like Palm Angels
In 2019, Anthony Alvarez created a brand especially for men in Paris, France. His clothes reflect individuality, memories, voyages, and the vibrancy of youth. His collections have gained popularity between celebrities and people worldwide. Each season has its own collection to choose the appropriate outfit to celebrate life.
Brands like BLUEMARBLE
Russian brand resulting from an explosion of gothic, dark, punk styles with an unusual, aggressive and disturbing imaginary. A brand with a post-Soviet essence worth exploring.
Brands like Fucking Square
Synthesis of cultures, soulmates and young spirits. Russian underground brand inspired by synthesis and creator of original and disruptive designs. Luxury and comfort.
Brands like Fusion Clothing
Moscow-based brand, inspired by club culture and electronic music, creates unique designs and styles. Fusing creativity and aesthetics, the brand showcases a distinct fashion identity.
Brands like БИЧ (SWHT Wear)
Charles Jeffrey LOVERBOY is both a fashion label and a cult club night, intertwined to inform each other. Founded by Charles Jeffrey, the brand values diversity, self-identity, and relentless support of the LGBTQIA+ community. The collections pay homage to historical references rendered intrinsically modern, embracing kindness, friendship, collaboration, and the colorful tension between control and chaos.
Brands like Charles Jeffrey Loverboy
Born and raised in Hamburg, Germany, Gerrit Jacob pursued a degree in BA Womenswear at Central Saint Martins in London. After completing his MA in 2019, Jacob's graduate collection showcased oversized airbrushed leather, torn and patchworked denim, and colorful bandanas. Despite gaining recognition, he felt it wasn't enough to build a brand at the time.
Brands like Gerrit Jacob
Unvain Studios, founded in 2020 by Robert Friedrichs, is an independent brand from Berlin, Germany. Known for its minimalist and contemporary style, the brand focuses on quality and sustainability. Collections consist primarily of men's and women's clothing, along with accessories. High-quality materials such as organic cotton, merino wool, and vegan leather are used, and the brand is committed to environmentally friendly production processes.
Brands like Unvain Studios
Meow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
Brands like Meow’One
CHUKCHA, crafting functional clothing since 2009 in Russia, caters to action sports enthusiasts. Born from a desire for modern, functional mountain gear, CHUKCHA seeks nature in various elements. Their mission extends beyond clothing, aiming for a balanced coexistence with nature and oneself. The brand explores a profound connection with the environment and personal balance.
Brands like CHUKCHA
HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARD
PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
Brands like PZHWear
CU8E is a brand reflecting on global events and environmental concerns. Embracing improvisation from various styles and cultures worldwide, CU8E offers clothing suited for navigating a chaotic world. Their garments are designed for life in a world filled with unpredictability, providing a unique perspective on fashion in response to the evolving state of the world and the environment.
Brands like CU8E
Heartz, part of Art-Syndicate, is established in Moscow by Yan Katanaev and Simon Popov. The brand's name combines "Heart" and "Hertz," symbolizing digitization and immortality. Heartz goes beyond clothing, delivering a message about the digitization of life in the 21st century. Each collection, detail, and visual element tells a story about humanity's journey beyond daily routine, making Heartz more than just a clothing brand but a narrative about the evolving relationship between humans and technology.
Brands like Heartz
IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
Brands like IGAN
Liars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
Brands like Liars Collective
Rice Wear draws inspiration from Eastern wisdom and traditions, producing oversized clothing for men and women. With a focus on minimalism and simplicity, it offers multi-layered images combining colors, textures, and Asian tradition. The brand aims to convey knowledge about Eastern traditions through prints and cuts, providing unique and comfortable everyday wear.
Brands like Rice Wear
Wynn Hamlyn blends innovation and artisanal craftsmanship, focusing on form, shape, and practicality. From technical knitwear to feminine dresses and tailored suiting, it bridges traditional and unconventional styles. Collaborating with skilled craftspeople, it incorporates handcrafted techniques like macramé and crochet, pushing the boundaries of fashion and craft.
Brands like Wynn Hamlyn
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