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Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture. Shop & Instagram.
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin Solutions
Last Seen, a Russian fashion brand, embodies a dark, underground, and experimental style. From black and gray tones to unconventional designs with vintage and ripped cuts, it crafts a Soviet alternative clothing narrative. Exploring sneakers, jewelry, and more, Last Seen is a journey into the depths of Soviet alternative fashion.
Brands like Last Seen
Icon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures.
Brands like ICON FIRE
Liars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
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Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha Rubchinskiy
Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs.
Brands like Yumms Store
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
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Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey Chernov
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
Magazine and clothing brand founded in 2000 in Berlin, Germany. 032c's mission in each collection is to inform, provoke and activate the imagination. Its values are freedom, research, creativity, fantasy equals reality, aspiration is achievement and everything is culture in progress.
Brands like 032C
This brand comes from Paris and it is unique as his name mentions, because his creator Edmond Luu wanted people to feel powerful and with determination to face everyday challenges, and they feel as the main character of their own story. His inspirations are video games, manga characters and science fiction movies.
Brands like Pièces Uniques
In 2019, Anthony Alvarez created a brand especially for men in Paris, France. His clothes reflect individuality, memories, voyages, and the vibrancy of youth. His collections have gained popularity between celebrities and people worldwide. Each season has its own collection to choose the appropriate outfit to celebrate life.
Brands like BLUEMARBLE
Cross Colors (Los Angeles, 1989) proposes bold designs with positive messages about African-American culture. Colorful style, 90s, underground essence, African-American style, old school... A brand with a clear focus on the street and the community.
Brands like Cross Colours
Synthesis of cultures, soulmates and young spirits. Russian underground brand inspired by synthesis and creator of original and disruptive designs. Luxury and comfort.
Brands like Fusion Clothing
Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
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ZNY is a cutting-edge clothing brand (Russia) that focuses on the present. It serves as a lifestyle hub with a strong community, engaging in collaborations with renowned brands like NIKE and Vans.
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Anwar Carrots, from Trenton, NJ, founded Peas & Carrots International in 2007. The brand is known for its dynamic aesthetic and Anwar's influence as a fashion icon and leader of LA's creative scene.
Brands like Carrots By Anwar Carrots
Born and raised in Hamburg, Germany, Gerrit Jacob pursued a degree in BA Womenswear at Central Saint Martins in London. After completing his MA in 2019, Jacob's graduate collection showcased oversized airbrushed leather, torn and patchworked denim, and colorful bandanas. Despite gaining recognition, he felt it wasn't enough to build a brand at the time.
Brands like Gerrit Jacob
CHUKCHA, crafting functional clothing since 2009 in Russia, caters to action sports enthusiasts. Born from a desire for modern, functional mountain gear, CHUKCHA seeks nature in various elements. Their mission extends beyond clothing, aiming for a balanced coexistence with nature and oneself. The brand explores a profound connection with the environment and personal balance.
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Питерский ЩИТ (Petersburg Shield), born in 2012, extends beyond clothing, closely tied to street culture. From hip-hop events to sports competitions, it sponsors global artists. Constantly evolving, it celebrates progress and community support.
Brands like Питерский ЩИТ
Wolee, with a clean, elegant, minimalist style, combines pastel colors with an oversized streetwear trend in Russia. Uniting men and women, its garments blend conceptual, comfortable tones. Reflecting current trends, Wolee's style merges finesse with a carefree attitude.
Brands like Wolee
HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARD
CU8E is a brand reflecting on global events and environmental concerns. Embracing improvisation from various styles and cultures worldwide, CU8E offers clothing suited for navigating a chaotic world. Their garments are designed for life in a world filled with unpredictability, providing a unique perspective on fashion in response to the evolving state of the world and the environment.
Brands like CU8E
One Two, established in 2016 in Novomoskovsk, Tula, is a streetwear brand inspired by iconic sportswear and film photography aesthetics. Focused on simple silhouettes and functionality, One Two creates timeless staples blending vintage and outdoor influences with streetwear style. Synthesizing male and female perspectives, the brand's items are universal, embodying the concepts of independence and versatility.
Brands like ONE TWO
Pseushi, a Sydney-based all-genders label, uses high-end fabrics to create culturally influenced designs. Reflecting the times, it combines culture, thoughts, and aesthetics, presenting a visual amalgamation. Emphasizing quality and cultural references, Pseushi transcends gender boundaries, delivering a narrative through carefully crafted designs.
Brands like PSEUSHI
BOOMZI unites the Chechen ethnic group, promoting self-identification in global pop culture. It aims to cultivate a culture of material and intellectual values through street clothing and art elements. Using social networks and influencers, BOOMZI promotes its philosophy of individualism and the ancient Vainakh culture's core values.
Brands like BOOMZI
Indigo Stuff offers alternative streetwear with a creepy, cute, and fun style. Unisex and Russian, its unconventional cuts and designs reflect gothic pop and y2k influences latent in Russia.
Brands like Indigo Stuff
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