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Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture. Shop & Instagram.
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
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Last Seen, a Russian fashion brand, embodies a dark, underground, and experimental style. From black and gray tones to unconventional designs with vintage and ripped cuts, it crafts a Soviet alternative clothing narrative. Exploring sneakers, jewelry, and more, Last Seen is a journey into the depths of Soviet alternative fashion.
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Icon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures.
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Liars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
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Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
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Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
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Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
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Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs.
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ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
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FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
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Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
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UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
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Meow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
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Haliky Clothing, a popular Russian street fashion brand, embodies edgy, countercultural style. Their collection features oversized, energetic designs on high-quality, loose-cut hoodies and t-shirts. Playful, dark, and reflective of Russian youth's dynamism.
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CHUKCHA, crafting functional clothing since 2009 in Russia, caters to action sports enthusiasts. Born from a desire for modern, functional mountain gear, CHUKCHA seeks nature in various elements. Their mission extends beyond clothing, aiming for a balanced coexistence with nature and oneself. The brand explores a profound connection with the environment and personal balance.
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SHU, evolving over a decade, crafts simple, functional clothing for daily life. From hand-sewn raincoats to global factory production, SHU's approach extends to store interiors—simple, laconic, and purposeful. With six stores in Russia and global distribution, SHU aims for comfort, confidence, and self-expression.
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Питерский ЩИТ (Petersburg Shield), born in 2012, extends beyond clothing, closely tied to street culture. From hip-hop events to sports competitions, it sponsors global artists. Constantly evolving, it celebrates progress and community support.
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Anteater Clothing, founded in 2008, embodies true streetwear, featuring its brand and collaborations. From anoraks to accessories, it stays true to its roots, collaborating with street community members—extreme sports enthusiasts, artists, and designers. Accessible, authentic, and continually refined, Anteater embodies the spirit of street culture.
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Wolee, with a clean, elegant, minimalist style, combines pastel colors with an oversized streetwear trend in Russia. Uniting men and women, its garments blend conceptual, comfortable tones. Reflecting current trends, Wolee's style merges finesse with a carefree attitude.
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HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
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PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
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3.PARADIS, a French-Canadian contemporary ready-to-wear brand by Creative Director Emeric Tchatchoua, embraces a message of freedom, hope, and universalism. Founded in 2013, the brand's visual signature tells stories through symbols, reflecting Tchatchoua's personal journey from a low-income Paris neighborhood. Connecting on a felt level, 3.PARADIS spreads a message of unity, liberation, and hope through fashion as a vehicle.
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CU8E is a brand reflecting on global events and environmental concerns. Embracing improvisation from various styles and cultures worldwide, CU8E offers clothing suited for navigating a chaotic world. Their garments are designed for life in a world filled with unpredictability, providing a unique perspective on fashion in response to the evolving state of the world and the environment.
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One Two, established in 2016 in Novomoskovsk, Tula, is a streetwear brand inspired by iconic sportswear and film photography aesthetics. Focused on simple silhouettes and functionality, One Two creates timeless staples blending vintage and outdoor influences with streetwear style. Synthesizing male and female perspectives, the brand's items are universal, embodying the concepts of independence and versatility.
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Snakejaws Overalls, a workwear brand from Saint Petersburg founded in 2013, offers simple, functional, and minimalist durable garments made in Russia. Specializing in workwear essentials, the brand features Dickies-style jackets, t-shirts, jumpsuits, and pants. With a focus on functionality and durability, Snakejaws Overalls provides reliable and timeless pieces for various work environments.
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Heartz, part of Art-Syndicate, is established in Moscow by Yan Katanaev and Simon Popov. The brand's name combines "Heart" and "Hertz," symbolizing digitization and immortality. Heartz goes beyond clothing, delivering a message about the digitization of life in the 21st century. Each collection, detail, and visual element tells a story about humanity's journey beyond daily routine, making Heartz more than just a clothing brand but a narrative about the evolving relationship between humans and technology.
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Pseushi, a Sydney-based all-genders label, uses high-end fabrics to create culturally influenced designs. Reflecting the times, it combines culture, thoughts, and aesthetics, presenting a visual amalgamation. Emphasizing quality and cultural references, Pseushi transcends gender boundaries, delivering a narrative through carefully crafted designs.
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IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
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Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
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DooDoo Studio began in 2013 as a marketspace for exclusive clothing and accessories, evolving into the art glitch project Hydroplane Seaplane. Known for surrealism and reflective fabrics, it offers limited or single versions of its models, emphasizing manual assembly.
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