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Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs. Shop & Instagram.
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha Rubchinskiy
Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey Chernov
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson Bell
Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
"1377 is the ultimate destination for Alexandra Zhrina, the owner, curator, and designer, to pursue her professional career. With a natural inclination towards the brand, she brings her expertise and passion to create a unique and curated experience."
Brands like 1377
Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like Kruzhok
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin Solutions
FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
Brands like FABLE
Heron Preston is an artist, designer, content creator, creative director, and DJ. His clothes reflect sensitivity to the street, music, digital cultures and the environment. He was a designer for Nike, joined Kanye West's creative team, and has started his own clothing brand.
Brands like Heron Preston
Alexandre Mattiussi studied fashion design in Paris and worked in several fashion houses before starting his own brand, AMI, in 2011. The brand offers stylish and versatile clothing for men and women, inspired by Parisian nonchalance and blurring the line between casual and chic.
Brands like AMI Paris
Homonymous brand created in London in 2007 by Martine Rose. Innate authenticity and commitment to modernity lead its collections to maintain clandestine cult credentials. Martine Rose draws inspiration from her Jamaican-British heritage, music, and the melting pot cultures of London high and low.
Brands like Martine Rose
In 2019, Anthony Alvarez created a brand especially for men in Paris, France. His clothes reflect individuality, memories, voyages, and the vibrancy of youth. His collections have gained popularity between celebrities and people worldwide. Each season has its own collection to choose the appropriate outfit to celebrate life.
Brands like BLUEMARBLE
Thanks to the ingeniousness of Jérémie Egry, Aurélien Arbet and José Lamali in 2012 was born Études in Paris and New York. Their vision refers to the street culture with a modern design. Their clothes are recognized for their graphics like Blue Klein and the 12 stars of the European flag. Their objective is the union between cultures.
Brands like Études
Canadian-Ghanian designer Spencer Badu draws inspiration from cross-cultural elements, creating bold shapes and vibrant colors. Challenging gender norms through uniform-inspired collections, the brand embraces a global perspective while supporting Black culture and progress.
Brands like Spancer Badu
Ev Bravado's brand, Who Decides War, is at the forefront of contemporary design. With an innate understanding of people and the world, their creations resonate with the cutting edge of fashion.
Brands like Who Decides War
RANRA is a London/Reykjavík-based design studio specializing in transitional outerwear for both nature and the urban environment. They focus on collaboration and an expanded definition of design.
Brands like RANRA Studio
Takahiromiyashita TheSolist, founded by Takahiro Miyashita, emphasizes a solitary spirit in the clothing industry. The brand opened its flagship store "grocerystore." in Minami Aoyama and moved its exhibition to Paris from the 2015 AW collection.
Brands like Takahiromiyashita TheSolist
Born and raised in Hamburg, Germany, Gerrit Jacob pursued a degree in BA Womenswear at Central Saint Martins in London. After completing his MA in 2019, Jacob's graduate collection showcased oversized airbrushed leather, torn and patchworked denim, and colorful bandanas. Despite gaining recognition, he felt it wasn't enough to build a brand at the time.
Brands like Gerrit Jacob
Founded in 2016 by Luis Dobbelgarten, No Faith Studios is a young independent brand based in Cologne. The brand distinguishes itself by doing things differently, embracing both functionality and aesthetic. NFS showcases features like protruding pockets in articles like the Multi Pocket Bag and Pocket Denim Heels, challenging traditional design norms.
Brands like No Faith Studios
Unvain Studios, founded in 2020 by Robert Friedrichs, is an independent brand from Berlin, Germany. Known for its minimalist and contemporary style, the brand focuses on quality and sustainability. Collections consist primarily of men's and women's clothing, along with accessories. High-quality materials such as organic cotton, merino wool, and vegan leather are used, and the brand is committed to environmentally friendly production processes.
Brands like Unvain Studios
Meow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
Brands like Meow’One
SHU, evolving over a decade, crafts simple, functional clothing for daily life. From hand-sewn raincoats to global factory production, SHU's approach extends to store interiors—simple, laconic, and purposeful. With six stores in Russia and global distribution, SHU aims for comfort, confidence, and self-expression.
Brands like SHU
Anteater Clothing, founded in 2008, embodies true streetwear, featuring its brand and collaborations. From anoraks to accessories, it stays true to its roots, collaborating with street community members—extreme sports enthusiasts, artists, and designers. Accessible, authentic, and continually refined, Anteater embodies the spirit of street culture.
Brands like Anteater Clothing
PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
Brands like PZHWear
CU8E is a brand reflecting on global events and environmental concerns. Embracing improvisation from various styles and cultures worldwide, CU8E offers clothing suited for navigating a chaotic world. Their garments are designed for life in a world filled with unpredictability, providing a unique perspective on fashion in response to the evolving state of the world and the environment.
Brands like CU8E
Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
Brands like Saint Mob
Rice Wear draws inspiration from Eastern wisdom and traditions, producing oversized clothing for men and women. With a focus on minimalism and simplicity, it offers multi-layered images combining colors, textures, and Asian tradition. The brand aims to convey knowledge about Eastern traditions through prints and cuts, providing unique and comfortable everyday wear.
Brands like Rice Wear
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