Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs. Shop & Instagram.
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha RubchinskiySergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey ChernovUNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORTSeoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson BellRussian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNortonInnovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok"1377 is the ultimate destination for Alexandra Zhrina, the owner, curator, and designer, to pursue her professional career. With a natural inclination towards the brand, she brings her expertise and passion to create a unique and curated experience."
Brands like 1377Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like KruzhokZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWRGlebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin SolutionsFABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
Brands like FABLEHeron Preston is an artist, designer, content creator, creative director, and DJ. His clothes reflect sensitivity to the street, music, digital cultures and the environment. He was a designer for Nike, joined Kanye West's creative team, and has started his own clothing brand.
Brands like Heron PrestonAlexandre Mattiussi studied fashion design in Paris and worked in several fashion houses before starting his own brand, AMI, in 2011. The brand offers stylish and versatile clothing for men and women, inspired by Parisian nonchalance and blurring the line between casual and chic.
Brands like AMI ParisIn 2019, Anthony Alvarez created a brand especially for men in Paris, France. His clothes reflect individuality, memories, voyages, and the vibrancy of youth. His collections have gained popularity between celebrities and people worldwide. Each season has its own collection to choose the appropriate outfit to celebrate life.
Brands like BLUEMARBLEWild style and Russian streetwear essence. СПУТНИК1985 is an underground brand from Moscow with a post-soviet 90s style with simple graphics and unusual imagery.
Brands like Sputnik 19852004, Japan. A daring, courageous and sophisticated haute couture brand from the hand of the Japanese designer Junchi Abe totally far from the conventional. His focus is on textiles, construction and details.
Brands like Kolor (Japan)South Korean brand of high prestige, very popular for its experimental and avant-garde results from a wide variety of recycled materials. A brand that prioritizes well-made clothing and artistic expression above all.
Brands like KanghyukZNY is a cutting-edge clothing brand (Russia) that focuses on the present. It serves as a lifestyle hub with a strong community, engaging in collaborations with renowned brands like NIKE and Vans.
Brands like ZNYCanadian-Ghanian designer Spencer Badu draws inspiration from cross-cultural elements, creating bold shapes and vibrant colors. Challenging gender norms through uniform-inspired collections, the brand embraces a global perspective while supporting Black culture and progress.
Brands like Spancer BaduEv Bravado's brand, Who Decides War, is at the forefront of contemporary design. With an innate understanding of people and the world, their creations resonate with the cutting edge of fashion.
Brands like Who Decides WarRANRA is a London/Reykjavík-based design studio specializing in transitional outerwear for both nature and the urban environment. They focus on collaboration and an expanded definition of design.
Brands like RANRA StudioBorn and raised in Hamburg, Germany, Gerrit Jacob pursued a degree in BA Womenswear at Central Saint Martins in London. After completing his MA in 2019, Jacob's graduate collection showcased oversized airbrushed leather, torn and patchworked denim, and colorful bandanas. Despite gaining recognition, he felt it wasn't enough to build a brand at the time.
Brands like Gerrit JacobMeow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
Brands like Meow’OneSHU, evolving over a decade, crafts simple, functional clothing for daily life. From hand-sewn raincoats to global factory production, SHU's approach extends to store interiors—simple, laconic, and purposeful. With six stores in Russia and global distribution, SHU aims for comfort, confidence, and self-expression.
Brands like SHUHARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARDOne Two, established in 2016 in Novomoskovsk, Tula, is a streetwear brand inspired by iconic sportswear and film photography aesthetics. Focused on simple silhouettes and functionality, One Two creates timeless staples blending vintage and outdoor influences with streetwear style. Synthesizing male and female perspectives, the brand's items are universal, embodying the concepts of independence and versatility.
Brands like ONE TWOIcon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures.
Brands like ICON FIREBOOMZI unites the Chechen ethnic group, promoting self-identification in global pop culture. It aims to cultivate a culture of material and intellectual values through street clothing and art elements. Using social networks and influencers, BOOMZI promotes its philosophy of individualism and the ancient Vainakh culture's core values.
Brands like BOOMZILiars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
Brands like Liars CollectiveDooDoo Studio began in 2013 as a marketspace for exclusive clothing and accessories, evolving into the art glitch project Hydroplane Seaplane. Known for surrealism and reflective fabrics, it offers limited or single versions of its models, emphasizing manual assembly.
Brands like DooDoo StudioExplore more fashion like Yumms Store:
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