"Find your love inside everyday life". Charms is a ‘post-contemporary’ brand based on the ‘Sensual Attractiveness’. Iconic logos, oversized bombers, cropped sweatshirts... Shop & Instagram.
"We do not remember days, remember moments". Women's ready-to-wear brand based in Seoul, Korea. Their mission is to create comfortable yet sophisticated clothing that expresses individual aesthetics with a focus on quality and timeless design.
Brands like AmomentoWooyoungmi, a South Korean menswear brand founded by Youngmi Woo in 2002. Influenced by architecture, it showcases ready-to-wear collections in Paris, starting from 2003.
Brands like WoyoungmiSince 2009, this Korean high-end fashion brand blurs the line between artistry and commerciality. With a unique blend of basics and wit, it has gained global recognition for its boundary-breaking brand identity.
Brands like Push ButtonIISE blends modern and traditional Korean culture, crafting unique pieces in Seoul. Local fabrics, techniques, and design aesthetics define their distinct vision. With a focus on quality and craftsmanship, IISE creates wardrobe staples that embody their "2nd generation" perspective.
Brands like IISEKotohayakozawa, launched in 2015, is a women's brand embracing an improvised way of making. The brand revolves around one-of-a-kind pieces, offering two lines in addition to its collection line.
Brands like KotohayakozawaDIAFVINE is a brand launched in 2002, focusing on civilian equipment and survival kit themes. The brand reconstructs basic products through a fusion of design, incorporating a contemporary perspective to create a balance between style and functional activity.
Brands like DiafvineD-Antidote is a Seoul-based designer brand that detoxifies fashion taste to the next level. With a focus on highly sensitive street fashion, the brand combines sporty and casual design, offering a witty interpretation of a "Hip & Cool" street style.
Brands like D-AntidoteHigh quality and unique Korean style streetwear. This luxury Korean urban fashion brand has impeccable finishes and is deeply rooted in the streetwear essence of Seoul.
Brands like MSCHF KoreaPopular Korean streetwear brand with a unique style and worn by major influencers in the country. Unique, colorful designs, fed by positive Korean energy and with their own essence.
Brands like NerdyY2k style, kawaii, girly and with impeccable finishes. This Korean clothing brand enjoys a growing popularity as a result of a unique style and cool mood that inspires the new generations.
Brands like A Piece of CakeADER, established in 2014, is a fashion brand that embodies cultural communication. Their slogan, 'but near missed things,' reflects their focus on expressing overlooked aspects of everyday life. Through their unique approach of re-editing visuals, videos, spaces, design, art, and objects, ADER offers a fresh cultural experience.
Brands like ADER (ADERERROR)Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson BellThe brand effortlessly blends masculine and feminine aesthetics, combining oversized and sexy styles to create a unique women's collection. With a focus on comfort and individuality, it offers a refreshing take on women's fashion.
Brands like Hyein SeoMeanswhile, a Korean brand, believes clothing is a functional tool, not a costume. Their designs embrace the fusion of style and functionality, enhancing everyday activities and empowering individual style.
Brands like MeanswhileSouth Korean brand established in 2011, combines global influences with traditional sportswear inspiration. Their timeless collections reflect refined craftsmanship and aim to transcend generations with abiding value and integrity.
Brands like EASTLOGUECAYL, founded in 2011, embraces climbing, trail running, and hiking cultures. Blurring mountain and city boundaries, they support local outdoor communities, promoting the idea of climbing life's challenges.
Brands like CAYLCovernat is a contemporary brand drawing inspiration from military, outdoor, and workwear. Established in 2008, the brand reinterprets vintage styles with modern details, showcasing diverse styles for urban lifestyles.
Brands like CovernatCHANCECHANCE, founded by designer Chan Kim in 2013, offers various wearable items with unique silhouettes and materials. As a Korean unisex fashion brand, CHANCECHANCE focuses on creating contemporary tailoring with a genderless mood and distinct identity.
Brands like Chance ChanceNOHANT is a unisex ready-to-wear house based in Seoul, founded with the aim of creating iconic essentials for both women and men. The brand focuses on distinctive design, enduring style, and uncompromising quality, delivering a "brunch look" for modernity and casual elegance.
Brands like NohantDOCUMENT, founded in Seoul in 2014 by Jongsoo Lee, is an independent fashion label making a difference in style through subtle differences in color and materials. The brand aims to create an advancing experience by repeating nuanced variations in its designs.
Brands like DocumentEmerging brand from Manchester with a unique aesthetically pleasing ripped denim style. Experimental washes, unique textures, trashy style and an aggressive mood for the wildest.
Brands like SkitzoMulti-brand streetwear store from Korea where you can discover the hottest urban and vintage styles. Oversized designs, freshness and pure Korean essence.
Brands like Musinsa"We present a fashion and ideal lifestyle for romantics". Streetwear brand based in Seoul (Korea) with a vintage style and essence and deeply rooted in Korean urban fashion trends.
Brands like Romantic CrownOutlaw represents independent Russian culture. The brand focuses on state-of-the-art outerwear and undergarments. Russian aesthetic, techno style, savagery, darkness... An independent brand worth exploring.
Brands like Outlaw MoscowKorean urban fashion brand aimed at women with a fine, feminine, sporty style of simple but very well-achieved garments.
Brands like Stretch AngelsThisisneverthat, a Seoul-based fashion brand, might evoke visuals of London council estates and urban youth, but it has a distinct international focus. Don't be misled by the imagery. Thisisneverthat delivers unique and globally-inspired fashion from its base in Seoul.
Brands like This Is Never ThatMahagrid fuses "Maha" (greatness) and "Grid" (milestone) to represent the subculture of American street culture. It aims to bring joy and value to urban lifestyles through fashion investment, interpreting various elements in the current context.
Brands like MahagridIh Nom Uh Nit is a Black-owned luxury brand founded in 2017. Their high-level craftsmanship and boundary-pushing designs tell unique stories, embodying the brand's ethos of creating without limits.
Brands like Ih Nom Uh NitFounded in 2008 by Ko Tae-yong, Beyond Closet is a South Korean brand that reinterprets American classic and preppy styles with witty graphics and vibrant colors.
Brands like Beyond ClosetFounded in 2016 by Luis Dobbelgarten, No Faith Studios is a young independent brand based in Cologne. The brand distinguishes itself by doing things differently, embracing both functionality and aesthetic. NFS showcases features like protruding pockets in articles like the Multi Pocket Bag and Pocket Denim Heels, challenging traditional design norms.
Brands like No Faith StudiosExplore more fashion like CHARMS:
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