Brands Like ROUGH.

$ Affordable

Anchored in memory and rooted in the street, ROUGH. embodies a calibration of classic, clean lines and modern vernacular. Inspired by a childhood in pastoral Greece and the energy of cities worldwide. Aesthetic defined by quiet and emotional appeals, seeking to comment on the homogenized state of commercialized enterprise. Founded in 2016 by Stelios Theodoridis, the brand aims to create a standalone vision, autonomous in spirit and unified in its aim for social coexistence. Prioritizes perception, presentation, morals, memories, and lessons of family. Explores joy, angst, confidence, awareness, and openness in cloth and cut. Shop & Instagram.

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