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FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach. Shop & Instagram.
Meow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
Brands like Meow’One
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
Wolee, with a clean, elegant, minimalist style, combines pastel colors with an oversized streetwear trend in Russia. Uniting men and women, its garments blend conceptual, comfortable tones. Reflecting current trends, Wolee's style merges finesse with a carefree attitude.
Brands like Wolee
Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like Kruzhok
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha Rubchinskiy
Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs.
Brands like Yumms Store
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin Solutions
Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey Chernov
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
"Enjoying the freedom to do what we love". NXP is a movement of creativity and recklessness driven by young people. The streetwear brand maintains its initial essence while continuing to innovate and create.
Brands like Nena And Pasadena
Wild style and Russian streetwear essence. СПУТНИК1985 is an underground brand from Moscow with a post-soviet 90s style with simple graphics and unusual imagery.
Brands like Sputnik 1985
Russian brand resulting from an explosion of gothic, dark, punk styles with an unusual, aggressive and disturbing imaginary. A brand with a post-Soviet essence worth exploring.
Brands like Fucking Square
Outdoor clothing, oversized, pristine finishes, heavy weight... and a unique style with pastel colors and low key minimalism made in Russia. A brand for adventurers.
Brands like Mech (МЕЧ)
Synthesis of cultures, soulmates and young spirits. Russian underground brand inspired by synthesis and creator of original and disruptive designs. Luxury and comfort.
Brands like Fusion Clothing
Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson Bell
Moscow-based brand, inspired by club culture and electronic music, creates unique designs and styles. Fusing creativity and aesthetics, the brand showcases a distinct fashion identity.
Brands like БИЧ (SWHT Wear)
Haliky Clothing, a popular Russian street fashion brand, embodies edgy, countercultural style. Their collection features oversized, energetic designs on high-quality, loose-cut hoodies and t-shirts. Playful, dark, and reflective of Russian youth's dynamism.
Brands like Haliky Clothing
SHU, evolving over a decade, crafts simple, functional clothing for daily life. From hand-sewn raincoats to global factory production, SHU's approach extends to store interiors—simple, laconic, and purposeful. With six stores in Russia and global distribution, SHU aims for comfort, confidence, and self-expression.
Brands like SHU
Питерский ЩИТ (Petersburg Shield), born in 2012, extends beyond clothing, closely tied to street culture. From hip-hop events to sports competitions, it sponsors global artists. Constantly evolving, it celebrates progress and community support.
Brands like Питерский ЩИТ
HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARD
October’s Very Own (OVO), born in Toronto, Canada, is a lifestyle powerhouse founded by Drake, Oliver El-Khatib, and Noah Shebib in 2008. Blending streetwear, apparel, and exclusive collaborations, OVO, inspired by Canadian roots, curates premium clothing, accessories, and home goods. Bridging hip-hop and fashion, OVO creates a unique brand experience, fostering a community at the intersection of music, style, and cultural influence.
Brands like October’s Very Own (OVO)
Snakejaws Overalls, a workwear brand from Saint Petersburg founded in 2013, offers simple, functional, and minimalist durable garments made in Russia. Specializing in workwear essentials, the brand features Dickies-style jackets, t-shirts, jumpsuits, and pants. With a focus on functionality and durability, Snakejaws Overalls provides reliable and timeless pieces for various work environments.
Brands like Snakejaws Overalls
Heartz, part of Art-Syndicate, is established in Moscow by Yan Katanaev and Simon Popov. The brand's name combines "Heart" and "Hertz," symbolizing digitization and immortality. Heartz goes beyond clothing, delivering a message about the digitization of life in the 21st century. Each collection, detail, and visual element tells a story about humanity's journey beyond daily routine, making Heartz more than just a clothing brand but a narrative about the evolving relationship between humans and technology.
Brands like Heartz
Icon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures.
Brands like ICON FIRE
IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
Brands like IGAN
BOOMZI unites the Chechen ethnic group, promoting self-identification in global pop culture. It aims to cultivate a culture of material and intellectual values through street clothing and art elements. Using social networks and influencers, BOOMZI promotes its philosophy of individualism and the ancient Vainakh culture's core values.
Brands like BOOMZI
Liars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
Brands like Liars Collective
DooDoo Studio began in 2013 as a marketspace for exclusive clothing and accessories, evolving into the art glitch project Hydroplane Seaplane. Known for surrealism and reflective fabrics, it offers limited or single versions of its models, emphasizing manual assembly.
Brands like DooDoo Studio
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