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Yumms Store, curated by Russian designer Mark Rodovsky, defies labels, epitomizing contemporary Russian streetwear. Explore iconic puffy jackets, oversized tees, and daring accessories that break conventional molds. A showcase of bold, unconventional designs. Shop & Instagram.
Gosha Rubchinskiy, a trailblazing designer, transcends post-Soviet and rave influences, blurring East-West boundaries. The brand, now independent, under Gosha's leadership, ventures into new projects and collaborations, fueled by creative independence. A journey shaped by community support.
Brands like Gosha Rubchinskiy
Sergey Chernov, a small independent designer of knitted clothes based in Moscow, creates unique knitwear from dead yarn, cotton, and linen. Inspired by the sea, travel, and nature, his designs reflect the concept of slow fashion. Sergey Chernov's limited-quantity knitwear, born during a seaside stroll, captures the beauty of nature and the designer's wanderlust. The garments tell stories inspired by the stunning natural landscapes observed during travel, emphasizing the connection between fashion and the environment.
Brands like Sergey Chernov
UNFORT, a Russian conceptual brand, unites people through self-expression and experimentation. Aiming to inspire, it explores unique styles and concepts, offering a platform for creative expression.
Brands like UNFORT
Seoul-based brand Andersson Bell, established in 2014, merges Korean and Scandinavian cultures. With a unique perspective, the brand reinterprets Scandinavian vibes through a Korean lens.
Brands like Anderson Bell
Russian streetwear brand based in Saint Petersburg. One of the leading Russian fashion brands making extravagant yet elegant designs
Brands like BatNorton
Innovative, obscure Russian brand that is well recognized and appreciated in its country. Hypebeast and garments with unique and unimaginable designs with a punk, goth and street style that catch your eyes.
Brands like Volchok
"1377 is the ultimate destination for Alexandra Zhrina, the owner, curator, and designer, to pursue her professional career. With a natural inclination towards the brand, she brings her expertise and passion to create a unique and curated experience."
Brands like 1377
Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like Kruzhok
ZNWR, a Minsk-based premium brand, goes beyond clothing, crafting states, stories, and meanings. An anagram of "Zen Wear," it reflects a philosophy of deep concentration in each creation. The brand concept posits that clothes generate wealth through embedded meanings, stories, and characters. Strong states manifest through refined design, premium materials, and expressive graphics.
Brands like ZNWR
Glebkostin Solutions, a streetwear designer brand, blends experimentation, tactility, and artistry. Defined by a dark, futuristic aesthetic, it showcases military-style clothing, puffy jackets, classic accessories, and bold jewelry. An embodiment of Russian underground fashion, embracing uniqueness and abstraction.
Brands like Glebkostin Solutions
FABLE, a Moscow brand transcending concepts, mirrors the fashion industry's driving force. Inspired by a progressive generation, it pushes boundaries, offering premium, multidisciplinary collections. FABLE collaborates with fashion artists, fostering a community of free-minded individuals expressing emotions through unique styles. A commitment to experimentation and perfection defines its approach.
Brands like FABLE
Luxury brand created in 2015 by the Italian art director and photographer Francesco Ragazzi. Incredible collaborations of the brand: Moncler Genius, Playboi Carti, BBC Ice Cream, Under Armour... Their brand perfectly reflects the relaxed atmosphere of Los Angeles, skate culture, romanticism and nostalgia of the west coast of the 90s, glamor and unique exclusivity...
Brands like Palm Angels
Thanks to the ingeniousness of Jérémie Egry, Aurélien Arbet and José Lamali in 2012 was born Études in Paris and New York. Their vision refers to the street culture with a modern design. Their clothes are recognized for their graphics like Blue Klein and the 12 stars of the European flag. Their objective is the union between cultures.
Brands like Études
Russian brand resulting from an explosion of gothic, dark, punk styles with an unusual, aggressive and disturbing imaginary. A brand with a post-Soviet essence worth exploring.
Brands like Fucking Square
Outdoor clothing, oversized, pristine finishes, heavy weight... and a unique style with pastel colors and low key minimalism made in Russia. A brand for adventurers.
Brands like Mech (МЕЧ)
Moscow-based brand, inspired by club culture and electronic music, creates unique designs and styles. Fusing creativity and aesthetics, the brand showcases a distinct fashion identity.
Brands like БИЧ (SWHT Wear)
Charles Jeffrey LOVERBOY is both a fashion label and a cult club night, intertwined to inform each other. Founded by Charles Jeffrey, the brand values diversity, self-identity, and relentless support of the LGBTQIA+ community. The collections pay homage to historical references rendered intrinsically modern, embracing kindness, friendship, collaboration, and the colorful tension between control and chaos.
Brands like Charles Jeffrey Loverboy
Founded in 2016 by Luis Dobbelgarten, No Faith Studios is a young independent brand based in Cologne. The brand distinguishes itself by doing things differently, embracing both functionality and aesthetic. NFS showcases features like protruding pockets in articles like the Multi Pocket Bag and Pocket Denim Heels, challenging traditional design norms.
Brands like No Faith Studios
Unvain Studios, founded in 2020 by Robert Friedrichs, is an independent brand from Berlin, Germany. Known for its minimalist and contemporary style, the brand focuses on quality and sustainability. Collections consist primarily of men's and women's clothing, along with accessories. High-quality materials such as organic cotton, merino wool, and vegan leather are used, and the brand is committed to environmentally friendly production processes.
Brands like Unvain Studios
Haliky Clothing, a popular Russian street fashion brand, embodies edgy, countercultural style. Their collection features oversized, energetic designs on high-quality, loose-cut hoodies and t-shirts. Playful, dark, and reflective of Russian youth's dynamism.
Brands like Haliky Clothing
Anteater Clothing, founded in 2008, embodies true streetwear, featuring its brand and collaborations. From anoraks to accessories, it stays true to its roots, collaborating with street community members—extreme sports enthusiasts, artists, and designers. Accessible, authentic, and continually refined, Anteater embodies the spirit of street culture.
Brands like Anteater Clothing
PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
Brands like PZHWear
Mr. Saturday, the creation of Toronto-based designer Joey Gollish, intricately weaves narratives into its fabric. Exploring historical moments, with a focus on night-life and party subculture, Mr. Saturday has gained global attention with features in Vogue, Highsnobiety, Hypebeast, WWD, and GQ. Recently showcased at Paris Fashion Week, Mr. Saturday pushes the boundaries of runway fashion within the Canadian landscape, emphasizing storytelling in its designs.
Brands like Mr Saturday
Snakejaws Overalls, a workwear brand from Saint Petersburg founded in 2013, offers simple, functional, and minimalist durable garments made in Russia. Specializing in workwear essentials, the brand features Dickies-style jackets, t-shirts, jumpsuits, and pants. With a focus on functionality and durability, Snakejaws Overalls provides reliable and timeless pieces for various work environments.
Brands like Snakejaws Overalls
Heartz, part of Art-Syndicate, is established in Moscow by Yan Katanaev and Simon Popov. The brand's name combines "Heart" and "Hertz," symbolizing digitization and immortality. Heartz goes beyond clothing, delivering a message about the digitization of life in the 21st century. Each collection, detail, and visual element tells a story about humanity's journey beyond daily routine, making Heartz more than just a clothing brand but a narrative about the evolving relationship between humans and technology.
Brands like Heartz
Icon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures.
Brands like ICON FIRE
IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
Brands like IGAN
Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
Brands like Saint Mob
Rice Wear draws inspiration from Eastern wisdom and traditions, producing oversized clothing for men and women. With a focus on minimalism and simplicity, it offers multi-layered images combining colors, textures, and Asian tradition. The brand aims to convey knowledge about Eastern traditions through prints and cuts, providing unique and comfortable everyday wear.
Brands like Rice Wear
Wynn Hamlyn blends innovation and artisanal craftsmanship, focusing on form, shape, and practicality. From technical knitwear to feminine dresses and tailored suiting, it bridges traditional and unconventional styles. Collaborating with skilled craftspeople, it incorporates handcrafted techniques like macramé and crochet, pushing the boundaries of fashion and craft.
Brands like Wynn Hamlyn
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