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Icon Fire, a print-centric brand in a city of Japanese cars and hot beaches, experiments with meme images, blending Russian, Asian, and American influences. Balancing humor and aesthetics, it creates linguistic collections and wearable items reflecting chaos in the world. "Ai kon fire" translates to "I am a horn of fire" in English, embodying a mix of cultures. Shop & Instagram.
Heartz, part of Art-Syndicate, is established in Moscow by Yan Katanaev and Simon Popov. The brand's name combines "Heart" and "Hertz," symbolizing digitization and immortality. Heartz goes beyond clothing, delivering a message about the digitization of life in the 21st century. Each collection, detail, and visual element tells a story about humanity's journey beyond daily routine, making Heartz more than just a clothing brand but a narrative about the evolving relationship between humans and technology.
Brands like Heartz
Rice Wear draws inspiration from Eastern wisdom and traditions, producing oversized clothing for men and women. With a focus on minimalism and simplicity, it offers multi-layered images combining colors, textures, and Asian tradition. The brand aims to convey knowledge about Eastern traditions through prints and cuts, providing unique and comfortable everyday wear.
Brands like Rice Wear
Kruzhok, founded by Stas Falkov, originated as a photography magazine and transformed into a multidimensional brand. While garments remain a focus, Kruzhok is a community with diverse interests, spanning music, research, upcycling, sports, and architecture.
Brands like Kruzhok
Retrokid, a brand celebrating childhood memories, channels nostalgia through timeless design, authentic collaborations, and quality apparel. Their belief in expressing identity through a t-shirt echoes in the motto: "Rep your inner kid. Be a kid again." Retrokid invites wearers to reconnect with the essence of being a child, blending authenticity with quality in its apparel offerings.
Brands like Retrokid
Wild style and Russian streetwear essence. СПУТНИК1985 is an underground brand from Moscow with a post-soviet 90s style with simple graphics and unusual imagery.
Brands like Sputnik 1985
Russian brand resulting from an explosion of gothic, dark, punk styles with an unusual, aggressive and disturbing imaginary. A brand with a post-Soviet essence worth exploring.
Brands like Fucking Square
Outdoor clothing, oversized, pristine finishes, heavy weight... and a unique style with pastel colors and low key minimalism made in Russia. A brand for adventurers.
Brands like Mech (МЕЧ)
Synthesis of cultures, soulmates and young spirits. Russian underground brand inspired by synthesis and creator of original and disruptive designs. Luxury and comfort.
Brands like Fusion Clothing
ZNY is a cutting-edge clothing brand (Russia) that focuses on the present. It serves as a lifestyle hub with a strong community, engaging in collaborations with renowned brands like NIKE and Vans.
Brands like ZNY
Moscow-based brand, inspired by club culture and electronic music, creates unique designs and styles. Fusing creativity and aesthetics, the brand showcases a distinct fashion identity.
Brands like БИЧ (SWHT Wear)
Meow'One, a Russian street fashion brand (founded 2019), melds avant-garde designs with global street trends. Their creations aim for enthusiastic glances, freedom of expression, and a love for life. Growing with each wearer, Meow'One embodies a vibrant, evolving community.
Brands like Meow’One
Haliky Clothing, a popular Russian street fashion brand, embodies edgy, countercultural style. Their collection features oversized, energetic designs on high-quality, loose-cut hoodies and t-shirts. Playful, dark, and reflective of Russian youth's dynamism.
Brands like Haliky Clothing
CHUKCHA, crafting functional clothing since 2009 in Russia, caters to action sports enthusiasts. Born from a desire for modern, functional mountain gear, CHUKCHA seeks nature in various elements. Their mission extends beyond clothing, aiming for a balanced coexistence with nature and oneself. The brand explores a profound connection with the environment and personal balance.
Brands like CHUKCHA
SHU, evolving over a decade, crafts simple, functional clothing for daily life. From hand-sewn raincoats to global factory production, SHU's approach extends to store interiors—simple, laconic, and purposeful. With six stores in Russia and global distribution, SHU aims for comfort, confidence, and self-expression.
Brands like SHU
Питерский ЩИТ (Petersburg Shield), born in 2012, extends beyond clothing, closely tied to street culture. From hip-hop events to sports competitions, it sponsors global artists. Constantly evolving, it celebrates progress and community support.
Brands like Питерский ЩИТ
Anteater Clothing, founded in 2008, embodies true streetwear, featuring its brand and collaborations. From anoraks to accessories, it stays true to its roots, collaborating with street community members—extreme sports enthusiasts, artists, and designers. Accessible, authentic, and continually refined, Anteater embodies the spirit of street culture.
Brands like Anteater Clothing
Wolee, with a clean, elegant, minimalist style, combines pastel colors with an oversized streetwear trend in Russia. Uniting men and women, its garments blend conceptual, comfortable tones. Reflecting current trends, Wolee's style merges finesse with a carefree attitude.
Brands like Wolee
HARD, evolving since 2013, thrives on Ural firmness and dynamic city life. Bridging local culture and global trends, HARD embodies courage and youth. With a commitment to quality, it breaks boundaries every season while staying true to principles and ideas. Independent production in Yekaterinburg ensures control and confidence in creating clothing. HARD—a brand for those achieving new goals.
Brands like HARD
PZHWear, a Russian streetwear brand, delves into the shadows, embracing your darker side. Rejecting black-and-white views, PZHWear exists in shades of gray. It channels demons into messages, wielding a pencil and paper. No prejudices, just a journey with your dark companion—PZHWear.
Brands like PZHWear
Last Seen, a Russian fashion brand, embodies a dark, underground, and experimental style. From black and gray tones to unconventional designs with vintage and ripped cuts, it crafts a Soviet alternative clothing narrative. Exploring sneakers, jewelry, and more, Last Seen is a journey into the depths of Soviet alternative fashion.
Brands like Last Seen
CU8E is a brand reflecting on global events and environmental concerns. Embracing improvisation from various styles and cultures worldwide, CU8E offers clothing suited for navigating a chaotic world. Their garments are designed for life in a world filled with unpredictability, providing a unique perspective on fashion in response to the evolving state of the world and the environment.
Brands like CU8E
One Two, established in 2016 in Novomoskovsk, Tula, is a streetwear brand inspired by iconic sportswear and film photography aesthetics. Focused on simple silhouettes and functionality, One Two creates timeless staples blending vintage and outdoor influences with streetwear style. Synthesizing male and female perspectives, the brand's items are universal, embodying the concepts of independence and versatility.
Brands like ONE TWO
Snakejaws Overalls, a workwear brand from Saint Petersburg founded in 2013, offers simple, functional, and minimalist durable garments made in Russia. Specializing in workwear essentials, the brand features Dickies-style jackets, t-shirts, jumpsuits, and pants. With a focus on functionality and durability, Snakejaws Overalls provides reliable and timeless pieces for various work environments.
Brands like Snakejaws Overalls
IGAN Designer originated in 2003 in Yeisk as a local brand, combining "about design" and "about pants" concepts. Its predominantly male assortment includes outerwear, sweatshirts, and accessories, with trousers as its flagship product. A symbiosis of design, functionality, and responsibility defines IGAN clothing.
Brands like IGAN
Saint Mob transitioned from a news public to a brand in 2018, prioritizing originality and customer satisfaction. With minimal branding and a wide color palette, it aims to attract talent and sincerity. The brand's releases reflect thoughts on mutual assistance, sincerity, and freedom of expression, fostering a community of like-minded individuals.
Brands like Saint Mob
BOOMZI unites the Chechen ethnic group, promoting self-identification in global pop culture. It aims to cultivate a culture of material and intellectual values through street clothing and art elements. Using social networks and influencers, BOOMZI promotes its philosophy of individualism and the ancient Vainakh culture's core values.
Brands like BOOMZI
Liars Collective from St. Petersburg draws inspiration from freedom and contradictions, reflecting on graphic design. With a focus on damaged beauty and uncertain values, it embodies a playful spirit and challenges conventional norms.
Brands like Liars Collective
Indigo Stuff offers alternative streetwear with a creepy, cute, and fun style. Unisex and Russian, its unconventional cuts and designs reflect gothic pop and y2k influences latent in Russia.
Brands like Indigo Stuff
DooDoo Studio began in 2013 as a marketspace for exclusive clothing and accessories, evolving into the art glitch project Hydroplane Seaplane. Known for surrealism and reflective fabrics, it offers limited or single versions of its models, emphasizing manual assembly.
Brands like DooDoo Studio
Criminal Damage is an East London-based streetwear brand that has been a trendsetter for 30 years, drawing inspiration from diverse cultural, design, and music scenes. The brand caters to a range of subcultures and aims to continue disrupting culture and pushing boundaries for the next three decades.
Brands like Criminal Damage
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